Serious Eats says: The olive oil industry is famously rife with fraud. We sent a reporter to California to learn what makes for good oil, bad oil, and everything in between.
Source: What the Label Won’t Tell You: How to Buy a Good Bottle of Olive Oil
tango449eats 
A lot in this article reminds me of the mass bottling and deceptive practices of labeling honey. Brenda, my sister, is a bee keeper and I learned about this from her. The average consumer knows so little about what really goes on in the food industry and how to seek out great quality and reliable products.
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