How the Instant Pot became a viral sensation through word of mouth

By this point, you’ve probably heard of the Instant Pot. Chances are, you or someone you know owns one. It’s an electric pressure cooker that can do almost everything and costs around $100. The first Instant Pot was created in 2009, and it’s been steadily amassing fans ever since.

Source: How the Instant Pot became a viral sensation through word of mouth