What’s the Deal with “Massaging” Kale?

If you’re like me and you see “massaged kale” on the menu you laugh thinking it’s an inside chef joke. Apparently it’s a real thing. Bon Appétit writes:

In some cases, massaging kale is an important step on the road to kale salad perfection. But when do you need to do it, and when do you not?

Source: What’s the Deal with “Massaging” Kale?